Digital Marketing Specialist

Ready to elevate your career? GESI is expanding! We are officially hunting for our next Digital Marketing Specialist in Vaughan, Ontario—someone ready to bring fresh ideas and grow alongside a dynamic team. 

About Us

GESI: GFL Environmental Services Inc. ("GESI") is a high-growth environmental services company recently carved out of GFL Environmental Inc. Backed by leading private equity firms, GESI delivers liquid waste, industrial cleaning, and soil remediation services across North America through a vertically integrated platform of over 230 sites and a fleet of 1,800+ vehicles. Our employees, collectively known as 'Team Green,' enjoy numerous benefits: career advancement opportunities, competitive benefits, job stability within an essential services company, and the chance to make a positive impact every day for our customers and communities, Green for Life!

The Role

We are looking for a talented Digital Marketing Specialist to join our team. In this role, you will be responsible for leading digital marketing initiatives with a focus on SEO, AI optimization, and performance reporting. You will work closely with web developers and content creators to optimize project outcomes and improve organic performance.  The role reports to the Vice President, Marketing. 

Key Responsibilities

• SEO Strategy: Research keywords and develop localized search positions for our flagship site.

• AI Optimization: Create "AI-friendly" content and stay ahead of emerging SEO best practices.

• Web Management: Execute content updates and publishing via Dato CMS.

• Advanced Analytics: Build GA4 and Looker Studio dashboards to report trends and performance to senior leadership.

• Collaboration: Work cross-functionally with web developers and content creators to optimize project outcomes.

What We’re Looking For (Qualifications)

• Experience: Verified history of improving organic performance and data-driven decision-making. In-depth knowledge of technical SEO and current AI marketing trends.

• Education: Bachelor’s degree in Marketing or equivalent practical experience.

• Technical Skills: the following categorized list: Analytics: GA4 (Complex reporting), Google Tag Manager, Microsoft Clarity, Looker Studio. SEO & Research: Ahrefs, Google Search Console, Google Trends, Keyword Planner, Page Speed Insights. AI & Tools: Google Gemini (AI adeptness), Dato CMS, Excel/Google Sheets (Advanced computation).

• Soft Skills: Strong cross-functional collaboration, presentation building, and problem-solving, along with the ability to translate complex data into clear, high-level presentations.

What We Offer

Why join us? We believe in taking care of our team. Here is a snapshot of our total rewards you can expect: 

● Health: Comprehensive medical, dental, and vision insurance. 

● Wellness: Employee Assistance Program, life insurance, and paid time-off

● Financial: RRSP matching, profit sharing and competitive wages

● Culture: Growth opportunities and continuous learning opportunities

Join us and become part of "Team Green" at GFL Environmental, where your skills and dedication will be valued and rewarded. Apply now for this exciting opportunity!

#GFLTalent