Content Marketing Specialist
- Vaughan
- Ontario
- Canada
- Vaughan
- Ontario
- Canada
We are looking for a dynamic, experienced and solutions driven SEO Content Writer to join our Environmental Services marketing team. You will be responsible for creating, editing and optimizing compelling content across our digital properties to drive organic traffic, improve search engine rankings and support overall marketing goals. You will translate complex product and service information and marketing strategies into clear, persuasive and search engine friendly copy for web pages, blog posts, product descriptions and other digital formats.
You will report directly to the VP Marketing - Environmental Services, and must be comfortable working cross-functionally and independently with a variety of teams and departments within the company.
Key Responsibilities:
- Develop engaging, well researched and grammatically correct copy for the various digital channels: Including website pages, blog articles and landing pages
- Analyze content performance metrics (ie: organic traffic, conversion rates, time on page) and use data to refine and iterate on existing content
- Collaborate with the web development and design teams to ensure content is displayed in a user friendly and aesthetically pleasing manner
Knowledge, Skills and Competencies:
- Proven ability to write high quality, engaging copy.
- Basic understanding of fundamental SEO writing concepts, including keyword research, search intent, and technical SEO factors affecting content.
- Familiarity with managing and editing content, in Content Management Systems (CMS)
- Familiarity with SEO and content impact on AI, and how to produce content that is AI optimized.
- Bonus points for those who have experience with internet marketing tools such as google analytics, microsoft clarity, and screaming frog, SEMrush.
Nous vous remercions de l’intérêt que vous nous portez. Seuls seront contactés les candidats
sélectionnés pour une
entrevue.
GFL Environmental est un employeur égalitaire et encourage les femmes, les Autochtones, les personnes en situation de
handicap et les membres des minorités visibles à se porter candidats. Nous souhaitons embaucher des personnes réunissant
les caractéristiques de la diversité et issues de différents horizons. Nous sommes intimement convaincus que le talent
d’envergure ne fait aucune distinction fondée sur le genre, les origines ethniques ou nationales, l’identité et
l’orientation sexuelles, l’âge, la religion ou l’invalidité, et que le talent s’enrichit grâce à ces différences. GFL
offre aux candidats en situation de handicap des mesures d’adaptation pendant tout le processus de recrutement. Si vous
avez besoin de moyens d’adaptation, veuillez nous le faire savoir et nous tâcherons de répondre à vos besoins en
collaboration avec vous.